Summer MBA-candidate Internship for May-August 2019 on the B2B/Clinical Marketing Strategy team at Highmark Health.
SUMMARY OF JOB RESPONSIBILITIES:
This job has the goal of providing the opportunity to acquire practical experience through direct exposure to the related business line(s) and to develop the next generation of diverse business professionals. To that end, the program will provide hands-on training and experience in integrated (360) marketing campaigns to advance acquisition, retention and engagement objectives for the business-to-business audiences, the business-to-consumer audiences, providers, products and services.
Typical responsibilities include, but are not limited to:
Work with the marketing strategy team, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital.
Development of marketing strategy briefs in collaboration with key stakeholders, matrix partners and marketing research to define marketing objectives, identify key insights, positioning, key messages and tracking.
Ongoing communication of project status to key stakeholders and/or approvers. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and brand, federal and state guidelines.
Track and measure marketing project outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI.
Other duties as assigned or requested.
Pursuance of a graduate degree full or part-time in an accredited college or university. (MBA preferred)
Major course work in Marketing, Business or related field
Ability to develop relationships and work well in a matrixed environment
Experience in effectively prioritizing and managing projects to completion
High standard of professional conduct
Microsoft office suite (word, excel, ppt)
Strong verbal and written communication and presentation skills
ESSENTIAL JOB FUNCTIONS:
2.Under supervision, provide entry-level professional services as appropriate to the day-to-day operating objectives of the area. Receives guidance, training, and mentoring from senior personnel in planning and carrying out activities and assignments.
3.Undertake and/or participates in projects and programs designed to develop professional skills and expertise appropriate to the needs of the organization.
5.As specifically requested by management, conductresearch and reporting inclusive of recommendations or alternative proposals for action.
6.Undertakerelated studies or enrichment programs as appropriate to the specific objectives of the operating unit.
7.Performmiscellaneous job-related duties as assigned.
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies
Equal Opportunity Employer Minorities/Women/ProtectedVeterans/Disabled/Sexual Orientation/Gender Identity