The purpose of this job description is to describe the authority, responsibilities, and duties of the Marketing Coordinator in the New Business Department.
The Marketing Coordinator is selected and placed into the position by the VP of Marketing and Chief Marketing Officer. This position works under general supervision with the manager providing limited hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures. Work is reviewed by supervisor for soundness of overall accuracy and adequacy. Develops solutions to moderately complex problems. Approval necessary when deviating from standard and routine practices or procedures.
The Marketing Coordinator in the New Business Department is responsible for assisting in the day-to-day administration of marketing, public relations and advertising initiatives for Zimmerman Advertising.
Assist in developing a contact strategy to aggressively stay on the radar of new business prospects, including the creation and updating of a company “wish list” to be contacted. Also follow these companies’ activities in order to know when there’s any chance of business opportunity, for example when there’s a change of CEO or Marketing Director, mergers, etc.
Assist in carrying on the scheduled contact plan for search consultants. It is critical to stay in permanent contact with all major national consultants on a regular basis. The purpose of this is to form critical relationships with influencers who drive consideration in new business pitches.
Manage and assist in the creation of materials (content and form) to send periodically to the agency’s “wish list” and the consultants list (a.i. agency blog)
Manage new business research tools that give access to information from thousands of companies in real time. These tools usually provided through on-line services like “Access Confidential,” and Mintel enables us to approach the right prospects at the right time.
Assist in all research related to new business, including but not limited to: putting together 101 documents, doing competitive brand audits (traveling or not), visits to client and competitors’ locations, “working undercover,” interviewing and filming customers (undercover or not)
Monitor and report competitive actions and/or initiatives (from other agencies).
Assist in preparation and delivery of presentations including printing copies, binding, finding the graphics to illustrate, proofing, finding and getting materials for presentation, etc.
Operate JMS to open jobs and follow up with traffic to brief and guide the creative department for all new business and agency related projects.
Manage and update the Omnicom DAS Global agency network, which allows all Omnicom’s companies access to powerful new business tools.
Assist the VP of Marketing and the CMO in all administrative areas, including travel arrangements, expense reports, scheduling meetings, calendar management, filing, setting up conference rooms before meetings, etc.
Assist in ensuring that the agency’s brand image is properly reflected and consistent in all communications (i.e. agency’s website, signage, PR, etc.)
Assist in constantly updating and distribute agency materials like the “agency credentials,” or re-print articles to sell and position the agency at the highest possible level.
Assist in the creation of promotional materials in order to elevate agency’s brand awareness (i.e. t-shirts, pens, note books, mugs, etc.)
Assist in the management and update of the Zimmerman website.
Monitor production timetables related to new business and agency materials.
Assure that proprietary and other sensitive information is handled with utmost confidentiality
Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
College internship with exposure to account services or marketing highly preferred.
Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook/Entourage with the ability to learn new computer systems.
Proven ability to manage multiple tasks while working independently
Strong attention to detail
A strong sense of urgency and commitment to get the job done quickly and with high quality
The ability to communicate, both written and verbal, with people at all levels of an organization
Fort Lauderdale, Florida, United States