Fruit of the Loom, an independent, wholly owned subsidiary of Berkshire Hathaway Inc. & leading international basic apparel company, has an immediate opening for *Intern *at its corporate headquarters in Bowling Green, KY.
This internship position will assist the Digital Marketing Manager with the coordination of digital marketing initiatives for Vanity Fair Retailer.com and VFL.com sites.
Responsible for assisting manager on planning and executing photo/video shoots by assisting with:
Work on retouching/recoloring images
Update image metadata for Salsify
Collaborate with manager on writing copy for product attributes including:
Country of origin
Responsible for Amazon A+ page development and loading
Create product tours calling out key benefits of bras and panties
Content Auditing – Retailer.com and VFL.com
Incorrect/missing images and size charts
Copy issues – hyphen usage, missing or unclear content
Bazaarvoice Sampling Campaigns
Product Sample orders and delivery
Currently enrolled in an undergraduate program (Junior or Senior year) in Marketing/Advertising/PR, Journalism degree or related discipline.
Prior classes in writing marketing briefs and writing/copy preferred
Excellent writing and editing skills with strong attention to detail
Strong verbal, written communication and organizational skills
Ability to meet deadlines and work independently
Familiarity with Microsoft Office Suite, notably Word, Excel and PowerPoint
Experience with design software, specifically Photoshop, Illustrator and InDesign preferred
Prior experience working with photography – knowledge of image resolutions and editing is a plus
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protect veteran status, disability or any other protected status.
EOE/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity