Virginia Tech Marketing and Industry Engagement Coordinator in Blacksburg, Virginia

The Marketing and Industry Engagement Coordinator for the Program in Real Estate coordinates a variety of efforts that raise awareness of the academic program with students and facilitates industry engagement. Reporting to the Director of the Program in Real Estate, this position manages on-line and print marketing to support recruiting students and fostering industry relationships. This person will collaborate with Program faculty, PRISM and partner academic units. Responsibilities include:

  • Develop and implement marketing and advertising for the Program and Program events.
  • Develop print and social media marketing materials designed to increase awareness of the academic program and professional opportunities upon graduation.
  • Work with the Director and the Student Support and Academic Program Manager to meet goals for increased enrollment and enhanced student quality.
  • Manage event with alumna, industry partners, industry leaders and the Program in Real Estate Industry Advisory Board.
  • Support director on variety of tasks and special projects as needed.

Marketing Initiatives - Educate potential students and their parents about the academic program and career opportunities. - Promote student events such as career fairs, networking opportunities and industry tours (2 of each per year). - Maintain Program website and social media platforms. - Assist in promote the Program to industry to create internship opportunities and professional job opportunities, and financial support for the Program.

Industry Engagement - Schedule, organize and manage biannual Industry Advisory Board meeting. - Schedule, organize and manage Industry Advisory Board networking events (2-3 per year). - Monitor student internships and graduate’s professional positions, and report data to the Director.